Ultimate Massage Practice- Built on your core values

Define your own success

You are ready to launch your company and your ultimate massage practice, everything is magical, so many possibilities, so many clients, so much to do, and infinite directions you can go. How do you choose? you want to build an amazing practice and be a huge success, you want to live by your core values so you feel like a success at all times. And there is no one out there in the world that is not helped by massage. You with your talents and skills can help these people, but you need a place to start.

Determining what is important to you, and what is most important to you is the place to start, they are your foundation and your compass

Finding your direction. Success means saying yes, and saying no.

When you begin your Ultimate Massage Practice and then in January every year, you need to determine the direction you are headed, and that direction needs to correlate with your core values, this gives you more power. You can say confidently say no to distractions and yes only to things that take you in the direction of your dreams.

With a list of your top ten core principles as well as a determination of what they mean, how you plan to execute and hold your business accountable for those principles, and how they relate to your practice you can more easily make difficult decisions. What type of clients do you want to see? What education should you pursue. Should you work for someone or by yourself, take the extra shift or take your kids to the zoo, core values determine what decisions you need to make, as well as how you make and then communicate those decisions.

Avoiding mistakes-

When I first started Your Health Span I had a wonderful girl working for me, I loved her and I miss her still. She was fun, silly, engaging, and captivating. However, though she was a pretty good therapist she was also totally unreliable, for a variety of reasons and in almost every imaginable way.

Her values of individualism, free spiritedness, (if I can make up a word) and impulsiveness meant she dressed inappropriately, had conversations with clients that were very uncomfortable for those clients, broke into song during appointments and was late and missed appointments.

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Being clear on your core values provides the foundation and the direction of your company.
Allowing you to make better decisions, and guiding other members of your team to make good decisions also. Sometimes those decisions would be very difficult and even heart breaking without these principles to guide you, and help your team make decisions that reflect the best interests of the company.

I was not clear on my core values so I was unclear on what decisions to make. I wanted to help her, guide her and lead her to success, she did not want to be lead. And in the end everyone, but most especially the clients suffered, and let me tell you, clients have lots of options, which meant my other therapists suffered and so did my business and ultimately me as well.

Your core values and the values of your massage practice need to be totally in line. These are the commandments you live off and the compass by which you steer your business.

They keep the boundaries firm between life and work, and guide every choice you make.

Below are the values that we currently put into every training kit.

core-values Ultimate Massage Practice- Built on your core values

Finding your core values

There are lots of great tools out there for finding your core values, this is one I use with my team, by Scott Jeffries. But glance through a few and find one that suits you.

Once you have determined your values, you can lay your foundation, and decide what type of practice you want.

This will take time and reflection. So set aside at least 2 blocks of an hour.

Some companies that have great core Values listed are Whole Foods and Starbucks. So if you are looking for an example to inspire you have a look at those.

If your job is running a successful massage business you need first and foremost to know what will make it a success.

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The Success of your Massage Practice depends on your preparation.

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Massage Practice 101. Reflection on what matters.

Massage practice 101 : getting what you really want out of your practice.

A New year means new goals, the things we want for next year, for our personal growth, and the growth of our practice. And the things we want to achieve, to do and to get this year.

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To set yourself up for success this year spend time in reflection


There are lots of ways to set up for a successful year in your massage therapy practice, but to have your practice fit into your overall goals and to have a healthy start to the year, it is important to think about what you really want from your practice, your year and the rest of your life.

I set aside one day a week in January to work on how this looks for me, looking at 4 key elements of my life, how those have changed over the year and what adjustments I need to make in order to be successful.

Overall goals- week one

This includes how I want to feel this year, and my guiding emotions for the year, in my case this year it is Calm, Progressive, and Joyful.

Now when I am setting my goals I can measure them against these emotions, and if they line up they are good for me. Spend some time thinking about how you want to feel this year, at night when you go to bed, and this time next year when you look at where you came from and where you are going next.

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My Measure of a successful year will be different then yours, you need to determine what you want for yourself.

Success defined by you- Week Two

What do you want to do this year, make a complete list, and don’t edit. Go to Disneyland, to visit your family, have a baby, buy a vacation home reno your kitchen. Go for it make your list.

My list was huge, but when I sent back through it I realized, that I want a new car, to start to plan a kitchen renovation and set the budget, I want to grow my practice so my clinic sees 33 clients a day, and I want to lose 55 lbs before my brothers wedding in Sept.

Your list will be totally different.

Running a successful Massage therapy practice.

This is important for me and my family as it defines my finances, but it also is successful to me only if I have a team of people that I love to work with, who are reliable, who provide amazing service to our clients and who are also working on their own growth and goals.

We have initiated a program where we help therapists with the Running of a successful Massage therapy Practice      https://www.yourhealthspan.ca/therapists 

And it is my goal to have 15 participants in this program this year, that is a goal unique to me.

Massage Practice 101 : Can your practice achieve the goals you have set. Week 3

Now is the humbling part of goal setting, you need to place a price tag next to all the things you want to accomplish. And determine if you can achieve these goals. If you want to work only 20 hours a week, and you want to take a month off to go to Mexico, and a week in DisneyLand, get a new car and a vacation property, your practice might not be aligned with your goals. This is just setting you up for failure. The most important part of Massage Practice 101 is that you are a success, you thrive and you life the life you want. Achieving that takes planning.

You might be able to do all these things of course, but what will that really mean for how many hours you work? Will you have to hire people, how will the numbers add up.

Massage Practice 101: week 4

Planning backwards is the trick to success! Look at where you need to be in 6 months, and then in 3 months in order to be successful today. Then start to assign yourself tasks, and tracking devises so that you stay on track.

Best of luck this year.